With YU.SH, we imagined a new concept for luxury smart shoes by providing wellness & comfort. Electric stimulation inside our insoles will take care of your feet and legs by reducing swelling, preventing venous thrombosis or cardiovascular diseases and providing comfort. Our solution will start as a B2C in order to engage with future customers. In addition, we will develop a B2B model designed to sell and ship insoles to footwear brands, reaching other segments of the footwear market, like work shoes and sport shoes.